Marketing and Communication Manager - English and French

Milano Permanente

Aggiornato il 10/06/2021

  • Marketing and Communication Manager - fluent English and French
  • For a leading company in the luxury sector

Il nostro cliente

For a leading company in the luxury sector

Ruolo

KEY RESPONSIBILITIES:

MARKETING BUDGET

  • Manage the Italian marketing budget, the marketing plan and its implementation in correlation with the Marketing Media Department



TRADE MARKETING

  • Installation of trade marketing actions on WS and Retail
  • Development of media and marketing actions on POS (Animations, local POS, operational marketing)
  • Installation of an operational newsletter on the brand WS and retail on a regular basis
  • Elaboration working catalog, Merchandising and training book
  • Installation of products and competition analysis
  • Installation of market analysis, distribution, product mix, sales by distribution channels and by product lines
  • Organizes and follows the promotion and event communication activities (Launch of the new collection, organization of international, national or local events ..)



DIGITAL

  • Management of the Italian digital ecos system (official site, update, SEM, SIO, and possibly e community and e reputation etc ..)
  • Management of external media agencies media , digital-Coordination and PR activities in line with the news of the brand in connection with the PR policy
  • Activation RS, insta, newsletters etc.



CRM

  • Establishment of the structure and development of the DB
  • Development of the specifications and Sourcing of the CRM tool WS, Retail on line with the recommendations of the headquarters
  • Responsible for the operational implementation of the CRM tool on the Retail network and its application
  • Analysis of CRM data, traceability, ROI by marketing action, loyal customers / new Customers; customers / products and proposal on a yearly plan basis

Il candidato prescelto

REQUIREMENTS

  • Current Italian/ English / French / ideally German and Japanese
  • Understanding the marketing mix of a market affecting luxury consumer goods (Sales, Distribution, Evaluation, Communication, PR and POSM)
  • Ability to work in a team and make the right decisions
  • Organized and structured
  • Based Milan Italy

Cosa comprende l'offerta

Ottima opportunità di carriera.

Job ref
JN-052021-2912168

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Numero dell´offerta
JN-052021-2912168
 

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